Protocol Index: From GRAILZ to a New Language of Korean Fashion
Few contemporary Korean labels have evolved as organically as Protocol Index. Its story is not simply the launch of a new fashion brand, but a creative journey that began with GRAILZ, developed through PROJECT G/R, and eventually transformed into a broader design studio.
The story began with GRAILZ, a project created by creative director Augustine Hyeongseok Oh and his collaborators as an experimental outlet outside the conventional structure of the fashion industry. What started almost informally became an opportunity to explore clothing, graphics, and personal ideas without the restrictions of a traditional fashion system. Oh later described this early period as a process of starting from the ground up and learning through experimentation.
The next chapter was PROJECT G/R. Emerging from the GRAILZ ecosystem, PROJECT G/R became a more focused and developed expression of the ideas explored in the earlier project. According to Oh, G/R was created as a response to the limitations he felt while working on GRAILZ — a way to organize and refine questions about design, identity, and clothing.
Few contemporary Korean labels have evolved as organically as Protocol Index. Its story is not simply the launch of a new fashion brand, but a creative journey that began with GRAILZ, developed through PROJECT G/R, and eventually transformed into a broader design studio.
The story began with GRAILZ, a project created by creative director Augustine Hyeongseok Oh and his collaborators as an experimental outlet outside the conventional structure of the fashion industry. What started almost informally became an opportunity to explore clothing, graphics, and personal ideas without the restrictions of a traditional fashion system. Oh later described this early period as a process of starting from the ground up and learning through experimentation.
The next chapter was PROJECT G/R. Emerging from the GRAILZ ecosystem, PROJECT G/R became a more focused and developed expression of the ideas explored in the earlier project. According to Oh, G/R was created as a response to the limitations he felt while working on GRAILZ — a way to organize and refine questions about design, identity, and clothing.
